1. To develop cooperation and expertise among the partner organizations in the field of cultural wellbeing.
2. To actively communicate the partner organizations’ expertise and activities related to cultural wellbeing.
3. To strengthen and brand the Centre of Expertise in Cultural Wellbeing and the Turku region nationwide as a leading hub of cultural wellbeing.
4. To promote the accessibility of cultural activities and services offered by the partner organizations, as well as people’s equal rights to participate in culture and the arts.
5. To develop new practices and operating models in the field of cultural wellbeing, and to establish existing activities and services.
6. To increase cross-sectoral collaboration between education, research, and working life in the field of cultural wellbeing, and to develop the structures of the field.
7. To develop and expand multidisciplinary education and research related to cultural wellbeing and cultural accessibility.
8. To increase the amount of cultural wellbeing activities and improve residents’ wellbeing in Turku.
9. To create new partnerships and promote international cooperation.

Cultural wellbeing refers to the ways in which art, culture, and creative activities can support a person’s health and wellbeing throughout their life.

The term emerged in 2012–2013 as part of the cooperation within the Cultural Wellbeing in Turku network, when Turku University of Applied Sciences, the University of Turku, the Arts Promotion Centre Finland, the City of Turku, and local organizations created a new concept to describe the wellbeing effects of art and culture.

The new term was considered necessary for a developing field in order to clarify and strengthen communication between practitioners, funders, and decision-makers.

• Culture, the arts, and creative activities can support health, wellbeing, and quality of life in many ways.
• Cultural wellbeing arises when a person experiences art and culture as meaningful for their own wellbeing.
• At the core of cultural wellbeing is individual agency: experiencing, creating, and self-expression through art, cultural activities, and creativity.
• Cultural needs and rights belong to everyone, regardless of age, life situation, or functional ability.
• Culture and its wellbeing-supporting effects and meanings are present throughout a person’s life. They are expressed in each individual’s personal relationship with art and culture, build cultural capital, and are an essential part of a good life and lifelong learning.